Inside PepsiCo Deploying Salesforce’s AI Agents
PepsiCo is making waves as the first food and beverage giant to implement Salesforce’s Agentforce AI platform on a global scale. It marks a real milestone—not just hype, it’s here now—for enterprise-wide deployment in the consumer goods industry.
This is more than a tech update; it’s about rewriting how large companies engage, operate, and grow using AI. Like flipping a digital switch, PepsiCo is setting a bold tone for transformation at scale.
Global interest in Agentforce
The rollout of Agentforce AI hasn’t gone unnoticed. Salesforce promoted it globally through a massive roadshow, hitting cities like Tel Aviv, London, Zurich, Seoul, and Melbourne. Thousands of professionals showed up—curious to see how AI could revolutionize business operations.
This momentum laid the groundwork for PepsiCo’s game-changing partnership. Behind the buzzwords, real shifts are happening in how industries think about data and automation.
PepsiCo’s bold adoption strategy
With full integration into customer support and sales, PepsiCo is going all-in on Agentforce. CEO Ramon Laguarta views AI not as a feature but a driver of smarter decision-making, innovation, and sustainable growth.
This move is tightly linked to their broader digital transformation goals. Think of it as AI with a handshake—a collaborative strategy blending humans and algorithms for smarter scaling.
Collaborative AI partnership
Using Salesforce’s Data Cloud and Consumer Goods Cloud, PepsiCo will unify data streams and gain real-time inventory insights. These AI tools aim to upgrade customer engagement and store operations across their huge vendor network.
Like syncing brains and bots, this partnership goes beyond software—it’s reengineering how the supply chain breathes.
Salesforce’s unified platform vision
Salesforce CEO Marc Benioff calls this moment a turning point in digital labor. With PepsiCo leading the way, it’s proof that human expertise and AI intelligence can merge to reshape operational workflows.
It’s not about replacing people. It’s about upgrading process. Behind the buzzwords, real shifts are redefining work.
The role of AI in business processes
Agentforce enables tight AI-human collaboration in areas like customer service and targeted marketing. According to PepsiCo’s Chief Strategy Officer Athina Kanioura, their AI-first approach is key to building resilience and enterprise efficiency.
Think of it as syncing minds across roles. AI isn’t a helper anymore—it’s becoming part of the core decision loop.
Addressing concerns around automation
Naturally, there are concerns about job displacement. But Salesforce UK & Ireland CEO Zahra Bahrololoumi has been clear: Agentforce is designed to augment human productivity, not replace it.
It’s about creating synergy between AI agents and human workers—like flipping roles from either/or to both/and.
Setting precedents in AI deployment
With its large-scale AI adoption, PepsiCo is showing that intelligent automation in the consumer goods space is now a practical reality. The company’s global reach and billions of daily product interactions make it an ideal blueprint for responsible, scalable integration.
It’s not just pioneering—it’s setting expectations. Not just hype—it’s here now.
Frequently Asked Questions (FAQs)
1. What is Agentforce and why is PepsiCo using it?
Agentforce is Salesforce’s AI platform designed to improve enterprise workflows through AI-human collaboration. PepsiCo is the first major food and beverage company to deploy it on a global scale, integrating it into key operations like customer support and sales.
2. How does Agentforce support PepsiCo’s digital transformation?
By integrating Agentforce, PepsiCo aims to boost smarter decision-making, drive innovation, and support sustainable growth. This is part of the company’s broader digital transformation strategy, led by CEO Ramon Laguarta.
3. Which Salesforce tools are involved in the PepsiCo partnership?
The collaboration includes Salesforce’s Data Cloud and Consumer Goods Cloud, which help unify data streams, deliver real-time inventory insights, and improve store operations and customer engagement.
4. What is Marc Benioff’s view on this deployment?
Salesforce CEO Marc Benioff sees PepsiCo’s implementation as a turning point in digital labor, highlighting the power of combining human expertise with AI intelligence to enhance operational workflows.
5. What areas of business are impacted by Agentforce?
Agentforce is impacting customer service, targeted marketing, and business process optimization at PepsiCo. According to Chief Strategy Officer Athina Kanioura, the AI-first approach is crucial for building enterprise efficiency and resilience.
6. Are there concerns about job losses due to AI?
Yes, but Salesforce UK & Ireland CEO Zahra Bahrololoumi addressed these directly. She emphasized that Agentforce is designed to augment human productivity, not replace it—fostering a synergy between human workers and AI agents.
7. Why is this considered a precedent in AI adoption?
PepsiCo’s large-scale deployment of Agentforce demonstrates that AI integration in the consumer goods sector is now a practical reality. With billions of product interactions and global reach, PepsiCo sets a benchmark for responsible and scalable AI use.